PRIVACY POLICY

Fortington Ltd ("Fortington", "we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit fortington.com or engage with our services.

1. WHO WE ARE

Fortington Ltd is the data controller for personal data collected through this Site.

Registered in: England and Wales
Operating address: London, United Kingdom
Contact: hello@fortington.com

2. WHAT DATA WE COLLECT

2.1 Data You Provide Directly

  • Enquiry and contact forms: Name, email address, and any information you choose to include in your message.

  • Newsletter sign-up: Name and email address.

  • Purchases: Name, billing address, email address, and payment information (processed securely by our payment provider — we do not store full card details).

  • Coaching or collaboration intake: Professional background, goals, and other information relevant to delivering our services.

2.2 Data Collected Automatically

  • Usage data: Pages visited, time spent on site, browser type, device type, and referring URL.

  • Cookies and similar technologies: See Section 7 (Cookies) for full details.

3. HOW WE USE YOUR DATA

PurposeLegal BasisResponding to enquiries and contact form submissionsLegitimate interestsSending newsletters and marketing emails (where opted in)ConsentProcessing payments and delivering purchased services or productsPerformance of a contractManaging coaching, programme, and collaboration engagementsPerformance of a contractImproving the Site and understanding how it is usedLegitimate interestsComplying with legal obligationsLegal obligation

4. MARKETING COMMUNICATIONS

If you opt in to our mailing list, we will send you updates, insights, and information about our services. You can unsubscribe at any time using the link in any email or by contacting us at hello@fortington.com.

We will not add you to our mailing list without your explicit consent, and we will never sell your contact details to third parties.

5. SHARING YOUR DATA

We do not sell your personal data. We may share your data with trusted third parties in the following circumstances:

  • Payment processors (e.g. Stripe) — to securely handle transactions.

  • Email marketing platforms (e.g. Mailchimp, ConvertKit) — to manage and deliver newsletters.

  • Website hosting and analytics providers — to operate and improve the Site.

  • Professional advisors — such as accountants or legal counsel, where necessary.

  • Legal or regulatory authorities — where required by law.

All third-party processors are required to handle your data in compliance with applicable data protection law.

6. DATA RETENTION

We retain your personal data only for as long as necessary for the purposes for which it was collected:

  • Enquiry and contact data: Up to 2 years from last contact.

  • Marketing list data: Until you unsubscribe, plus a reasonable suppression period.

  • Purchase and contractual data: Up to 7 years, in line with UK financial and legal obligations.

  • Coaching and engagement records: Duration of the engagement plus up to 3 years.

7. COOKIES

This Site uses cookies to improve your browsing experience and to understand how visitors use the Site. The types of cookies we may use include:

  • Essential cookies — required for the Site to function correctly.

  • Analytics cookies — to track usage patterns and improve content (e.g. Google Analytics).

  • Marketing cookies — where applicable, to support relevant communications.

You can manage or withdraw your cookie consent at any time via your browser settings or our cookie consent tool. Disabling certain cookies may affect the functionality of the Site.

8. INTERNATIONAL TRANSFERS

Where we use third-party services that transfer data outside the UK or European Economic Area, we ensure appropriate safeguards are in place — such as Standard Contractual Clauses or transfers to countries with an adequacy decision — in accordance with UK GDPR.

9. YOUR RIGHTS

Under UK data protection law, you have the following rights:

  • Access — to request a copy of the personal data we hold about you.

  • Rectification — to request correction of inaccurate or incomplete data.

  • Erasure — to request deletion of your data in certain circumstances.

  • Restriction — to request that we limit how we process your data.

  • Portability — to receive your data in a structured, machine-readable format.

  • Objection — to object to processing based on legitimate interests or for direct marketing.

  • Withdrawal of consent — where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at: hello@fortington.com

We will respond within one calendar month of receiving your request.

10. COMPLAINTS

If you believe we have not handled your personal data appropriately, you have the right to lodge a complaint with the UK's supervisory authority:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113

We would always appreciate the opportunity to address any concerns directly before you contact the ICO.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "last updated" date. Where changes are material, we will take reasonable steps to inform you.

12. CONTACT US

Fortington Ltd
London, United Kingdom
hello@fortington.com
fortington.com