Storytelling as strategy: My Guest AppeARANCE ON THE DEX SHOW

I had such fun guesting on The DEX Show alongside excellent host, Thomas McGrath who I’ve known and admired for a long time.

We discussed

  • My “squiggly line” professional journey in tech.

  • The evolution of the DEX industry.

  • How the world of work may shift with agentic AI.

  • Storytelling, personal branding, and importance of strategic narrative.

  • Founding Women in DEX.

There are two layers of friction, technology performance friction, eating away employee productivity, and digital dexterity friction, the ability for colleagues to adopt and effectively utilise the technology.
— Laura Reeves, The DEX Show
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